25th May 2019; Mumbai: With India becoming the
focal point for the Fashion industry across the globe, doors have opened for
young and aspiring Fashion designers to showcase their work on various
platforms. As new fashion schools and colleges are opening up very frequently
to provide a platform for budding designers, experts say this is just the
beginning. “What fashion means to me: It's a way of getting creativity to
life. Fashion talks itself, for example, people are judged by what they wear.
It describes you. So the thought of standing out and being unique matters the
most to me. Both my collections have aspects of fashion that are yet to be
brought to the industry and the trend will last another decade. My collections
are displayed at all social media @saraniofficial,” says a young and
committed Saloni Hariyani. Below are the highlights from a candid
conversation on young Indian designers, their aspirations and international
exposure.
SALONI’s FIRST INSPIRATION
I was highly influenced by the craze of
mix-matching my clothes which lead to further development. By the age of 12, I
had already decided what I wanted to do with my life and it was fashion
designing but only recently for two years I have been working in the field and
making practical clothes. I was inspired to design clothing that people have
never seen before. I want to make an impact on the industry. My family and best
friend have played the role of the biggest support system in the world.
KEY SKILLS REQUIRED
It’s the way you look at things, always have an
open mind. If you have a different perspective from everyone you can work and
transform fashion. I usually keep up with the latest shows all over the world
and regularly read about style types that experienced and high-fashion
designers share. This can help anyone who has a keen interest in the industry.
I would always suggest to style not according to color but according to the
thought of being unique. If you think what you wear is unique and not like the
others go ahead and wear it. Make a difference because that's what fashion is
all about. If you succeed in doing so, you could grow in no time in the
industry.
PERFORMANCE OF YOUNG DESIGNERS IN THE FASHION
INDUSTRY
Many designers have started to showcase their
talents by the age of 18, but not all of them have succeeded. The major reason
why? well, it's their technique of advertising and dealing with business in the
industry. I have developed the brand page as an already running business, and I
believe the best way to deal with situations in the industry is to have a
strong perspective so no one competes with the way you think. Also, a few young
designers have succeeded in doing so which has earned their brand a royalty
image.
THE FUTURE OBJECTIVE
I have a direct plan for my business as I complete
high school. Along with working on my undergraduate studies, CSR will jointly
run a fully functional business providing the best of designs. I hope to make
SARANI, my brand, reach a position of Label in this industry, known all around
India and internationally.
INDIAN DESIGNERS AT THE GLOBAL STAGE
Indian designers have started to build themselves a
huge base on international platforms, being FalguniShanePeacock, my role models
and mentors. They have been my inspiration as their work has played an
important role internationally. Their designs have been worn by JLo and Beyonce
for many music performances and Manushi Chillar at Miss world when she was
crowned. This shows that Indian designers are equally at a stand in the fashion
industry, and thriving for the biggest label in the world.
WHAT MAKES HER SALONI DIFFERENT?
When I
design, I keep in mind the features of things around me like nature, materials,
and other things. I try to incorporate their features into my design to make
something different. Currently, I am specialized in women’s wear but in one of
my collections, I was able to include a futuristic men’s wear outfit. I believe
I have a different style and I love to work with rich looking fabric and
experiment and transform designs. I also love to add a touch of couture to all
my designs. I am always in search of a new charm (NOUVELLE ALLURE). I also work
a lot with transforming anything I see into fashion, for example, I see a
pretty fish and use its features into my design. So basically, I have the
ability to transform anything I see into an outfit.
THE ACCOLADES
I had the support of my school CVSL, to showcase my
designs and I was given an opportunity to showcase my collection "50 Years
hence" at an opening ceremony of an inter-school called SPANDAN (2017-18),
people from different schools came to look at the collection. It was a
collection showing the inspiration for future wear. I used lights and foil
looking material in the dress. I had 12 outfits in a total of 11 female and one
male. All the dresses were sewed by me. This till now has been one of my
biggest achievements.
THE SARANI STORY
SARANI is
founded by CSR (Hariyani Family), in 2019. It is a brand that is showcasing
designs created by me. We have a total of two collections and have showcased at
2 fashion shows. SARANI works with high fashion and couture and tries to bring
the best to the fashion industry and make a difference. Our inspiration for our
designs is anything and everything around us, we are able to incorporate their
designs into high fashion clothing. I aim to set up SARANI into a full grown
brand and have the most unique designs and make a difference in the Fashion
industry.
