Makani Creatives further builds on the Metro Shoes, ‘Find Your Pair’
campaign by creating 2 engaging films featuring Katrina Kaif and Sidharth
Malhotra as brand ambassadors. Being one of the largest
footwear brands, Metro Shoes with its current positioning ‘Find Your Pair’, connects
with an audience which is in love with shoes.
Aiming at
strengthening Metro’s presence in the footwear wardrobe, the campaign brings
out the brand’s personality in a light and fun way. The key mediums of the campaign include
Print, Theatre, Outdoor and Digital.
The ad film
featuring Sidharth Malhotra shows a
playful repartee between Sidharth and his dog, wherein the dog helps him select
his shoes, thereby establishing an emotional connect . In
the ad featuring Katrina, her Granny is seen hiding a shoe, trying to engage
her into conversations so that her grand-daughter doesn’t leave. The shoe plays
a key role acting as an emotional connect between the relationship of a granny
and her grand-daughter. Metro Shoes are seamlessly
integrated and showcased in a fun manner to bring a smile on to the viewers’
face.
The films have a fun and playful tone. They portray the joy and playful experience
of selecting a pair of shoes. The print is more authoritative with the celebs
highlighting Metro Shoes as their personal choice.
Metro is a legacy brand in India, with its presence since 1947. Being associated with Metro Shoes for a decade, Makani
Creatives has witnessed the brand’s growth through various phases. “With the huge splurge of international,
local and .com brands, we felt the need to highlight Metro as a contemporary
brand, a brand which has always been evolutionary and in sync with the latest
trends. Metro has a huge loyalty base and we decided to reach out to a wider
audience while maintaining the warmth of a home-grown brand”, says Sameer
Makani, Managing Director, Makani Creatives.
“A dynamic rising
star, Sidharth Malhotra has that quintessential spark of youth and charm which
fits well with the brand’s evolutionary vision. Katrina Kaif on the other
hand is Bollywood’s Diva! Her classical beauty reminisces Metro’s lineage and
her varied sense of style is in sync with the brand’s versatile collection. We
look forward to this dynamic association”, he added.
Ms. Farah Malik, Managing Director and CEO, Metro Shoes says, “The idea of the films is to
showcase the delight of finding your pair of shoes which is what we have always
aimed for with our brand Metro Shoes. We are happy with the constant endeavours taken up
by Makani to facilitate us with ideas that connect and relate well with
our audience.
