Pune, December 2017: Season 5 of the most sought after fashionable event
of the year - Style Icon 2017 by Phoenix Markertcity Pune concluded with glitz
and glamour, last evening. Noted personality Honorable Ms. Amruta Fadnavis, Bollywood
actresses Richa Chaddha and Mugdha Godse, Marathi actress Prajaktaa Mali along
with handsome and popular TV actor Vishal Singh encouraged the contestants and
judged the grand finale event. Style Icon 2017 was in association with Channel
Partner –True Sports, Entertainment Partner- Four pillars entertainment.
Rigorously trained and groomed for two months by fashion director Sandeep
Dharma, catwalk
curator Alesia Raut and various
other experts from the world of fashion, 28 most stylish and chic contestants
out of the 3000 entries for 2017 edition walked the runway with confidence and
poise. These aspiring models were selected from across varied age groups (20-50
years) and professions.
After three sequences - Indian wear, Casual wear and Evening wear by
three groups A, B and C to showcase each participant’s style and personal
appeal and a Q&A session by our celebrity judges, best six (2 from each
group) were bestowed with the Style Icon 2017 title. The winners and runners-up
namely Zainab Ujjainwala, Saranjeet Singh, Sandhya Khaire, Shikhar Gupta,
Nikhil Singh Thomar and Jatin Parmar received award prize worth Rs. 30,000/-
and Rs. 10,000/- respectively from Phoenix Marketcity, Pune for shopping at the
mall.
Speaking
about the show, Rajiv Malla, Director,
Phoenix Marketcity, Pune said “Great fashion never goes out of style.
Punekars have a great sense of style, but lacked an apt platform of
self-expression. This mega event provides a perfect avenue to just about anyone
who has the desire, confidence and aspiration, to take a shot at the coveted
crown. Looking at the tremendous response we have been receiving over the past
five editions including this one, we are certain that this is a much needed
platform in the city for our aspiring fashionistas and we take pride that we
have instituted this”.
Over the years, increasing number of retailers showing interest to
associate with the event reiterates its success and growing acceptance. This
year Phoenix Marketcity got big brands like H&M, ZARA, GAP, Lifestyle,
Aeropostale, Diesel, Forever 21, Superdry, Marks & Spencer, Splash, GAS, Promod,
Vero Moda, Only, Jack & Jones, Aldo, Steve Madden, Charles & Keith,
Clavin Klein, Forever New, Balance by Rohit Bal, Satya Paul, Label by Ritu
Kumar, Pantaloons, Trends, Park Avenue and Ethnicity as style & merchandise
partner and MAC, Clinique, Sephora and Bobbi Brown for providing cosmetics for
make-up.
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